LO2 Audience Profile

James is 26 years old. He works at Game in Meadowhall full time. He enjoys his job as he likes gaming and likes to discuss the pros and cons of the latest games with his customers and colleagues. In his spare time, James plays computer games on his PS4 and his Computer. He likes to play a variety of games Like Call of Duty, Borderlands, FIFA, Tiger Woods, Gran Tourismo and a variety of other games. He also likes to go out in Sheffield with his friends, often going to many of the local clubs and bars. He also likes to play football with his friends at goals on a thursday night as he enjoys the social aspects as well as the fitness one. James also likes to go and watch Sheffield Wednesday play on the weekends he has off work which he will go to with his brother, listening to Sheffield Lives Talking Balls after the games. He enjoys Sheffield Live! as he feels they connect with him in a way that the larger stations do not.